POWER 97.7 FM is Majority owned by MSG Afrika Media, a subsidiary of MSG Afrika Investments Holdings led by Mr Given Mkhari, Ndalo Media, African Women Chartered Accounts, with management holding minority interests. The talk station is available on the frequency dial 98.7 FM. POWER broadcasts 24 hours a day, broadcasts in English, 70% Talk and 30% music. During weekdays, POWER 98.7 FM broadcasts talk content from 05am to midnight, with music broadcast from midnight till 05am. On weekends POWER 98.7 FM will broadcast timeless hits around the clock, with talk elements at various intervals. The station’s programming is mainly personality driven.