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CREATING A SOCIAL MEDIA STRATEGY: YOUR QUICK GUIDE FOR SUCCESS
I went to a networking event the other day and met a great deal of business owners who expressed an interest in online marketing. After introducing myself as Social Media Manager at GRM, I asked the million dollar questionâ€”what theyâ€™re doing to market themselves online. I was shocked to learn that many of the businesses didnâ€™t have an active presence on social media. In many instances, they had only created their accounts; sporadically updated their pages or discontinued their efforts buy twitter followers cheap all together. I was so surprised because all of my new connections seemed to understand the importance of having a significant presence online, but one issue remained consistent among many of them: they didnâ€™t know where to start with social media marketing. Social Media Strategy When it comes to using social media to market your business, itâ€™s important to keep in mind that every post should have a purpose. To determine what that purpose is, a social media strategy should be created and implemented for success. If youâ€™re unsure of where to start with social mediaâ€¦ be sure to begin with a strategy!
Sniff out the relevant macro moments, topics and events
58% of marketers agree that being relevant and compelling is the No. 1 thing that makes content marketing so effective. While your content marketing goals will shift and change over time, the need to be relevant and engaging will not. Map out relevant industry events, topics and news across the year, and make use of the creative inspiration they can provide, but remember to keep it relevant! Make sure that every event or story can be associated to your buy real twitter followers buyer personasâ€™ personal interests because nobody likes an irrelevant news hijack (just take a look at these hijacks gone horribly wrong). By mapping out your macro moments, you give yourself the opportunity to be more agile and flexible with the content you create.
Define Your Specific Social Media Goals
It is impossible to achieve your goals without defining exact specifics. Many companies let social metrics define their goals, such as â€œMore Fans on Facebookâ€, â€œMore Twitter Followersâ€, â€œMore YouTube Views.â€ Thatâ€™s mean I am success. As marketers, we all know that it is really about engagement that counts. But, what engagement are we talking about? Positive engagement? Volume of commenting on a controversial piece of content? You need to go a step beyond to define specific, actionable, and reasonable Social Media goals. A strategic social media marketing plan requires more than just buy twitter followers ghana throwing many posts on Facebook or tweets on twitter, â€œSocial media is like a community and big familyâ€ , So you have in your content strategy stop talking and saying Pay now always or buy now , You need to set valuable content for customers and support them and also clear your brand services and selling message but keep balanced.