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New station powers on to air waves, SUNDAY TIMES (Fourth Edition)

New station powers on to air waves, SUNDAY TIMES (Fourth Edition), Page 3

WITH R90-million in the bank, the team behind new radio station PowerFM could afford to splurge on heavyweight talent. Provided there are no technical glitches at launch hour —6am on June 18 — those tuning in to the new kid on the block will be woken by veterans Lawrence Tlhabane and Siki Mgabadeli, formerly of CNBC Africa. PowerFM's owners have forked out more than 20% of the station's start-up cash. The balance of R68-million comes from the National Empowerment Fund and the Industrial Development Corporation. The station has set up studios in Houghton, Johannesburg, where its team of more than 30 journalists and producers hope to step up to the challenge of giving the new Gauteng radio station a competitive edge. PowerFM chairman Given Mkhari said the station planned to reflect the post-1994 South Africa. “We are baggage-free and fresh, like the new South Africa. We will be focusing on issues of class instead of race.”


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